About us


OrangeGoesGreen (OGG) is a membership-based organization devoted to a sustainable future. On behalf of our members, we act as a hub with the goals of connecting our various partner organizations to individually and collectively build on current best practices while forging new standards at the intersections of energy, water, and food. Our allied organizations include but are not limited to Dutch and North American companies, universities and other knowledge institutes, and government partners that are focused on the transition of energy sources from fossil fuels to sustainable alternatives, smart water use and sustainable food production. OGG harnesses economic diplomacy, promotional activities and the transfer of knowledge among Dutch and North American public and private entities. Our mission is to produce successful projects that are grounded in sustainability, and have a positive impact on the communities with whom we work.

OGG is a 501(c)(3) not-for-profit organization.

Board of Directors


Cathy Simon, President

Cathy Simon is a Design Principal at Perkins + Will, and a member of the firm’s Design Leadership Council. Her recent and current award-winning projects include The Presidio Landmark, the repurposing of the old Public Health Services Building in the Presidio; the Genentech Hilltop A (B35) Office Building, a ground-up 250,000 sf new headquarters building and campus heart on Genentech’s South San Francisco Campus that radically shaped the Genentech workplace; the Lathrop Library at Stanford University; a new 72,000 sf North Academic Building for the Haas School of Business at the University of California, Berkeley; Pier 38 on the San Francisco waterfront; the Presidio Officers’ Club, the reinvention of San Francisco’s second oldest building; Stanford in Redwood City; the Bay Area Headquarters Authority, the repurposing of a 500,000 sf existing building as headquarters for the MTC, the Air District and ABAG, plus associated tenants; Block 40, a 680,000 sf office building in Mission Bay; 140 New Montgomery, the rehabilitation of Timothy Pfleuger’s landmark 1925 Pacific Telephone and Telegraph Building as San Francisco’s most sought after office address; and the revitalization of one of the city’s most iconic historic theaters, the Curran.

Cathy Simon’s focus on transformative design is evident at all scales. Larger-scale work is best exemplified by San Francisco’s Ferry Building, a once-disused relic reborn as a public marketplace and the site of the nation’s most highly-regarded farmer’s market, as well as a place of vibrant community. Her practice includes such notable SF Waterfront projects as Pier 1, transformed from a parking lot to the headquarters for the Port of San Francisco, and 100,000 sf of new open corporate office space; Mission Rock, the 3.5million sf resilient mixed use development south of AT&T Park for the SF Giants; numerous Mission Bay projects for UCSF. Cathy’s design philosophy and expertise have made her a natural spokesperson for the burgeoning revitalization of post-industrial waterfronts worldwide. She frequently speaks and teaches on issues of urbanization, revitalization, resiliency and the ways and means of creating a vibrant public realm that creates and nurtures community.

Cathy has retired at Perkins + Will as of November 2015 but she continues her engagement with the firm as Consulting Design Principal. Currently she is working on a book about global waterfront revitalization projects and, in November and December 2015 was the William A. Bernoudy Architect in Residence at the American Academy in Rome.


Gordon Feller – Board Member

Gordon Feller is Co-founder/Convenor of Meeting of the Minds, an annual leadership summit organized since 2007 by Urban Age Institute (UAI). Feller was for more than five years Director at Cisco Systems headquarters in Silicon Valley. He served in an executive capacity within the company’s programs focused on cities.

Prior to joining Cisco, Feller was CEO of UAI, an international non-profit research/training organization which began as a magazine inside the World Bank and was spun off ten years later in 2001. For 30 years, Feller’s advised on economic and technology issues with leaders of multinational companies, cities, NGOs / foundations, and national governments. His clients included World Bank, United Nations, German and Canadian national governments, The Rockefeller Foundation, IBM, Reuters, Metropolis, and United Cities & Local Governments.

Feller advises leaders on how advanced technologies enable leaders to solve complex problems — with a special focus on developing practical and forward-looking solutions where economics, technology, and sustainability intersect. His work is the basis of documentaries and other multimedia projects. Feller’s published hundreds of articles in newspapers, scholarly journals, and magazines, including CFO Magazine, Urban Land Magazine, TIME Magazine, Financial Times. He was formerly executive editor of Urban Age Magazine and Planet Earth Magazine.

Feller’s a keynote speaker at key leadership events. Columbia University awarded him a Bachelor’s in political science, cum laude, and a Master’s in International Affairs. AT Columbia he served as a Lehman Fellow, a Wallach Fellow and a Deans Fellow.



Paul Vosbeek – Secretary & Treasurer

Paul is the founder of OrangeGoesGreen, a Public-Private Partnership between the Netherlands and the US which is operating at the intersection of energy, water and food which was founded in 2012. Paul also serves as the Secretary & Treasurer of the Governing Board for OrangeGoesGreen.

Paul is one of the founding partners of Real NewEnergy, an integrated sustainable energy company with offices in San Francisco and the Netherlands. Real NewEnergy is operating along 3 divisions: sustainable energy consulting, clean technology development and renewable energy project development. Since the founding and launch of Real NewEnergy early 2010, Paul has been involved in a large spectrum of sustainability projects and technologies including small wind turbine technology, a biomimicry-based micro-hydro technology, a flywheel energy storage technology, a sustainability performance management software tool, the development of an offshore wind test lab, a net-zero energy/net-zero water, off-grid greenhouse and numerous energy vision and go-to market strategies. More recently, Paul has co-founded several start-ups like QuinteQ Energy Storage and BladeRunner Energy.

Paul transferred to the US in 2006 to set-up the North-American operations for a leading Dutch supplier of currency, coin and classified document destruction equipment in order to develop the US Federal Government market. Paul worked as VP Business Development for this firm between 1998 and 2006.

Prior to that, Paul was running his own consulting company which was specialized in environmental and agricultural technology transfer projects, mainly between the Netherlands and the US but also active in Spain, Brazil and Japan. Paul initiated his career as technology development manager for a newly formed environmental division of a large industrial conglomerate in the Netherlands.

Paul holds a Bachelor degree in International Business at the Higher School of Economics in Groningen, the Netherlands and the Ryerson Polytechnic University of Toronto, Canada.

Advisory Board

Jacqueline Cramer, VROM

Prof. Dr. Jacqueline M. Cramer – Chair

Prior to her role at USI and Utrecht University, Dr. Cramer was Minister (Secretary) of Housing, Spatial Planning and the Environment for the Labor Party (2007-2010). She also directed Sustainable Entrepreneurship, where she worked with more than 100 companies in implementing sustainable entrepreneurship. She started her career as an Associate Professor at the University of Amsterdam (1976- 1989) and as senior researcher at the Centre for Strategy, Technology and Policy of Netherlands Applied Physics Lab TNO (1989-1999). She was also member of various international advisory boards for government, industry and non-profit organizations, including crown member of the Dutch Social-Economic Council, member of the Advisory Board of the World Wildlife Fund (WWF)/Netherlands, the University Maastricht and the Applied University Arnhem-Nijmegen and member of the non-executive board of Shell Netherlands, FMO (Finance for Development Bank) and the sustainability funds of ASN Bank.


Meiny Prins – CEO Priva International

Meiny Prins joined Priva in 2003, having previously been active as the founder and managing director of a successful design and communications agency.

In March 2009, Meiny was proclaimed winner of the Prix Veuve Clicquot 2009, and thus became Business Woman of the Year 2009. In November 2009, Meiny together with Priva won the first Cleantech Star of the World Wildlife Fund. Priva was awarded this prize by the Dutch division of the WWF because Priva is consistently making its mark in the clean technology sector. The deciding factor here was the significant contribution Priva is making in the area of innovation, economic potential and CO2 reduction.

Meiny devotes herself to promoting business sustainability and the international development of (greenhouse) horticulture. She is a much sought-after authority in this field, and members of the Dutch government consider her to be a leading voice on sustainability issues. With her clear, inspirational message on sustainability, she bridges the divide between companies, governments and sectors.

Meiny is a member of the Dutch Trade Board and of the FME, the technology industry entrepreneurs’ association (including the CleanTech Advisory Board), she is a member of the Supervisory Board of Triodos Bank, and she is co-initiator of developments related to the Greenport.


Kees Slingerland – Business Director of AMS Institute

Kees slingerland is Business Director of AMS Institute. In this postition Kees his responsibilities include guiding the AMS Institute through the rapid further development and execution of an innovative and creative research and valorisation portfolio, as well as overseeing education and data platform activities.

Kees Slingerland was General Director of the Environmental Sciences Group (ESG), one of the five sciences groups of Wageningen University and Research Centre (Wageningen UR). ESG currently employs approximately 1000 people and is composed of the research institutes Alterra, ILRI, ISRIC, and the Department Environmental Sciences of Wageningen University. Kees works in long term planning, strategies, policies and procedures, ensuring proper communication and implementation. Prior to this role, he has worked as advisor for the Dutch Ministry of Agriculture, Nature and Food Quality (LNV), as well as project manager for Nehem Intl., a leading consultancy promoting international development. From 1995 till 2000 he was the Director of the flower auctioning in Bleiswijk (NL). In 2000, Kees was appointed member of the board of directors of Arcadis Nederland, where he focused on integration approaches and entrepreneurship within the company. As of 2009, he is also the Director of the Delta Alliance. As a student at Wageningen, he studied economics and tropical animal husbandry. He has a post graduate degree in business administration from Instituut voor Bedrijfskundige Opleidingen.

Kees Slingerland also serves as chairman for several societal organizations including Wilde ganzen (international cooperation), Zozijn (care for disabled people), and Camerata 1800 (baroque orchestra).

Executive Team


Wietske van Erp Taalman Kip – Program Manager OrangeGoesGreen

Wietske is the urban sustainability focal for OrangeGoesGreen since its start in 2012 and as such is managing the various initiatives and opportunities in the field of urban sustainability and district scale developments for the OrangeGoesGreen member companies. She is also managing the organization’s back office.

Wietske has been with Real NewEnergy, the private sector lead for OrangeGoesGreen, since its start up in February 2010. She is involved in several local initiatives from the development of building repurposing concepts to identification and qualification of integral sustainability opportunities in the Bay area and beyond.

For three years Wietske worked as a museum teacher at the National Building Museum in Washington D.C, offering several hands-on programs to public, private and home school students. The focus of all programs was the ever changing Built Environment and how this relates to the (sometimes challenging) lives of (inner city) children and young adults.

In the Netherlands she worked from 2000-2006 as a policy advisor and project manager with several municipalities and cities. Projects involved project management of urban infill locations, rural and suburban retrofitting on local and state level, often accomplished by Public Private Partnerships and close community engagement.

Wietske holds a Master’s Degree in Urban & Spatial Planning from the University of Amsterdam where she graduated in 2001. In 2012, she received the LEED AP Neighborhood Development credential from the USGBC (United States Green Building Council).


Matthew Ross – Energy Strategist

Matt is the content manager for the OrangeGoesGreen website and delivers support for individual OGG projects, particularly those that incorporate renewable energy technologies or sustainability measures. Matt is an Energy Strategist at Real NewEnergy focusing on financial modeling and project management for nascent clean energy markets such as micro hydro, energy storage, and solutions for affordable energy generation in developing nations. As an avid surfer, Matt also has a passion for all things water which has prompted him to participate in market studies surrounding water and climate challenges in California and specifically how green and blue infrastructure can help alleviate local problems such as runoff, flooding and heat stress.

Matt graduated from the University of North Carolina at Chapel Hill in 2012 with a B.S. in Environmental Science and a minor in Physics. During his academic career, Matt studied abroad in Bangkok, Thailand and participated in a feasibility study on the proposed solar rooftop array for the Bangkok Metropolitan Authority’s new futsal stadium. Matt also served as president of his fraternity, Alpha Epsilon Pi, and cites that experience as a reason for his strong leadership and teamwork capabilities.


Mary Aaroe – Developer & Energy Expert

After graduation, Mary spent time in New Orleans volunteering with a wetlands restoration and rebuilding-focused non-profit in the Lower Ninth Ward. This experience influenced her love for the city and desire to be a part of its future. From New Orleans, Mary supports development initiatives for OrangeGoesGreen and has assisted in multiple assignments to strengthen the US presence of OGG members.

On the Real NewEnergy team since November of 2012, Mary has engaged in various built environment, urban sustainability and food access consulting and development projects. As a member of RNE’s Sustainable Urban Development team, Mary has scouted and developed concepts for various projects in Washington DC and New Orleans.

Mary graduated from the University of North Carolina at Chapel Hill in 2012 with a B.S.P.H. in Environmental Sciences and Engineering and a minor in Anthropology. In school she held leadership roles in sustainable community gardening efforts and graduated as a Public Service Scholar. Mary participated in a renewable energy-focused study abroad program in Bangkok, Thailand during which she researched the effects of the country’s palm biodiesel industry on regional water availability.